YOUR B2B Connection with Italian Partners
Emerald Marketing (Italy) is a privately owned company based in Italy and provides B2B export marketing assistance to both Italian and international SMEs. The company has a 25-year history of identifying business opportunities for its portfolio of clients both in Italy and abroad.
Through its local and international experience and know-how, it has developed a wealth of market knowledge and intelligence which, when combined with its marketing assistance services aimed at developing specialised marketing plans for market segmentation, targeting and positioning, Emerald Marketing (Italy) can provide its clients with an appropriate strategy for entering and competing effectively in new international markets.
Emerald Marketing (Italy) collaborates with numerous stakeholders including government bodies, (Enterprise Ireland, Invest Northern Ireland) universities, commercial activities and businesses, associations, business partners and others in order to create the right connections and acquire the necessary information and market intelligence which can be beneficial to the export development strategy of the client company.
The mission of Emerald Marketing (Italy) is to identify, qualify, introduce and support potential B2B partners in establishing sustainable and mutually beneficial commercial agreements. The company has been instrumental in assiting SMEs expand their international market presence by way of new distribution networks, agencies and other forms of representation in the Italian territory.
Italian market locally based Business Development Advisor and Research Consultant
Emerald Marketing (Italy)’s primary role and function is that of identifying and engaging with potential Italian partners (exporters, importers, distributors, agents) on behalf of its clients for long term profitable relationships. We support this activity by providing accurate and up to date market intelligence to develop the local marketing plan and exploit the company’s competitive advantage.
As an International Business Development organisation and consultancy firm we work with SME's and government agencies (Italian and international), developing and supporting international business opportunities across targeted industries and geographical territories.
The organisation also acts as an external market consultant and advisor with Enterprise Ireland, Milan, Italy (Pathfinder, Eurozone, Going Global) and Invest Northern Ireland focusing on Pharmaceutical, Agricultural, Energy and Environmental (renewable energy), Aerospace and Construction sectors in Italy as well as Foreign Direct Investment (FDI) food industry sectors in Italy.
In its role as Market Consultant in Italy for Foreign Direct Investment we are engaged in identifying, contacting and developing relationships with midsized Italian food manufacturing companies and proposing Ireland as an ideal location for the organisation’s value-added activities.
International Business Development Management
As an International Business Development organisation and consultancy firm, we work with SME's and government agencies (Italian and international), developing and supporting international business opportunities across targeted industries and geographical territories.
Through successful B2B introductions Emerald Marketing (Italy) in a number of specific cases, has been charged with the responsibility of delivering sales and marketing objectives as well as customer relationship building between buyer and seller.
The client’s rationale for such decisions is based on a cost -benefit analysis when taking into account key factors such as operational costs, language and cultural differences, technical knowledge, local contacts, and local presence and support.
Currently, Emerald Marketing (Italy) collaborates and cooperates with a number of local and international partners, distributors, dealers, agents and end users throughout a number of important business sectors including Energy, Manufacturing, Food, Health and Safety (EMF Safety), Construction and Aviation sectors.
EU Project Partner
As a result of a combination of its business, commercial, academic and training background Emerald Marketing (Italy) has participated in the development and execution of a number of EU funded projects aimed at developing Entrepreneurial skills and Business Start-Up ventures within the EU. Such projects include EU / Leonardo da Vinci Transfer of Innovation projects such as European House of Entrepreneurs and BioInno.
International Management Training & Consultancy
Emerald Marketing (Italy) has carried Corporate training courses in Cross-Cultural Management and Negotiations skills for organisations such as ENI (ENI Corporate University), ICE (Italian Trade Institute) and a number of international universities in Rome.
The methodology used is designed to improve management skills in these areas and includes two components: training programs (customised according to the client's needs) and Business Manager Coaching.
Core Business Services
- Developing International Marketing strategies and programmes
- Carrying out local Market Research and providing Market Intelligence
- Identifying the Client’s Potential Competitive Advantage and USP (Unique Selling Proposition) in the local Marketplace
- Executing proactive targeting and Lead Generation strategies and plans
- Organising and accompanying customers on sales development visits to potential clients
- Conducting partner searches for the optimal route and access to market
- Organising Trade Missions
- Delivering Export Sales and Marketing Training programmes
- Providing Export Market Strategy Consultancy
- B2B Research
Core Competencies
- Translation and local customer support (visits, accompaniment)
- Specialised in B2B export sales development
- Customised sales and market planning and expansion
- Broad sectoral knowledge and contacts
- Over 20 years of experience in B2B Matchmaking
- Local presence operating in Italian market
- Local language skills, networks & local knowledge
- Multilingual approach
- Effective and pragmatic export development
- Significant export sales improvement
- Cross-cultural management consultancy & training